Maritime Training School have been providing maritime training since 2009 and their team of qualified trainers have up to 35 years of experience on the water.
They offer boat license course in Sydney and Canberra as a one day course.
- Existing domain authority of the website was quite low in the beginning of the campaign.
- Keywords chosen for the campaign have decent search volume and medium competition.
- We had to compete with government and educational websites in SERP as these were among our top competitors.
- Website had a lot of onsite bugs which needed to be analyzed and fixed for improving rankings in SERP.
- Bounce rate of the website was also high due to look and feel of the site.
- Website had a simple informational layout rather than one which can get conversions.
- We started with analyzing relevant pages for the targeted keywords. New landing pages were created for specific keyword optimized pages.
- Meta information which included meta title and meta description was drafted according to the relevancy and impressive form user perspective. It will help more users in search to land on the website.
- Website load time speed and page size were also optimized.
- Keyword optimized onpage content was added on the website on the pages.
- Interlinking of the webpages was done which help authority to rotate in the website.
- Call to actions and form was added on the website to get conversions from traffic driven on the website.
- Client business was registered on local citations website .com.au extension which also has decent domain authority for local SEO.
- We got relevant high-quality contextual links from high DA, high TF sites.
It's been 5 months since the start of the campaign and all the keywords are now ranking in Top 5 position in Google SERP. Here is the screenshot:
- Download the Keywords Ranking Report here Download
- Download the Monthly Performance Report here Download
The traffic has been consistently increasing since then. Here is the screenshot:
The backlink profile of the website also has been continuously increasing since we started working on the project. Here is the screenshot:
Keyword Rankings and Search Volume
Keyword: Boat Licence Course
Monthly Search Volume: 390
Keyword: Deckhand Course Sydney
Monthly Search Volume: 30
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
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